A few weeks ago, GovLoop asked, "Have any government social media activities led to really obvious results?"...

a quick look at the underlying issues of some major "failures" over the years.

  We all know by now that it's important to make ourselves discoverable on the Internet. And we're smart enough to understand that one "like" or "retweet" does not necessarily translate into profit. But how do we maximize our online potential? Some of the answers might surprise you.