On August 1, 2007, the City of Minneapolis leveraged its 311 call center to help respond to one of the City’s worst tragedies – the I-35W bridge collapse. This case study demonstrates how a coordinated response between 311, 911, EOC and other outside agencies resulted in distribution of consistent, quality information; the ability to focus resources on where they could help most; quick response to emergencies; and the ability to return to pre-disaster call levels quickly.