In theory, digital spaces can provide both services and better quality of life to more people than ever before. In practice, too many government websites are not serving diverse populations equally.

You want your website to do better and attract historically underprivileged categories, but how do you begin?

In this webinar, presented by The National Consortium for Data Science in partnership with Interpersonal Frequency, you’ll learn how civic analytics can give solid clues about how to build a more inclusive government website. Interpersonal Frequency founder Harish R. Rao will reveal our 2021 Government Benchmarking report with user success data with insight on how to attract those digitally left behind, and help you decide where to invest your next research funds. Plus, he’ll discuss unique insights learned from I.F.’s in-depth website discovery process with cities and counties. We will also cover “hidden” insights buried in the benchmarks, like the services that municipal government web users most want — but often fail to find or receive.