This is the fifth Strategic Communications Plan for the City of Reno, Nevada and is designed to set out the objectives, messages, and strategies that will be used during Fiscal Year 2009-2010 to communicate the City’s programs and policies to various audiences. It describes the city's approach and objectives for communications, the current situation, the strategic messages, tools and tactics, the implementation plan, and measures for assessing outcomes.
The objectives of this plan are to:
- Increase awareness
- Increase engagement
- Provide access
- Establish transparency
- Reinforce credibility
