The Industry Growth Initiative (IGI) is a focused strategy stemming from the City of Tyler’s “Tyler 21” plan, which outlines a strategic framework for growing with the changing needs of Tyler and action plans for execution. The intent of the IGI plan was to recommend 10 primary building blocks that Tyler should develop to foster an Innovation Economy because Tyler’s public and private leaders began to see that the City’s economic development could no longer hinge solely upon the manufacturing sector. To determine the best strategy for achieving this, a Leadership Roundtable was formed of public/private entities and an all-encompassing community study was initiated. This planning document presents Tyler with 45 strategic tactics to attain long-term economic opportunities -- some near term and others long term and aspirational. A Champion was named for each of the 10 building blocks and Catalyst 100 Teams were formed by volunteers to actively pursue implementation of the strategies outlined in the plan.