The twenty-year Aquarium & Owls Creek Master Plan programmed 1,200 acres of land surrounding the Virginia Aquarium & Marine Science Center including adjacent outdoor recreational land and facilities with substantial frontage along beautiful Owls Creek and Lake Rudee in Virginia Beach, VA. Potential land uses share a common theme for inspiring conservation of shoreline and marine environments, and benefit the community in social and economic ways. The City of Virginia Beach Department of Parks and Recreation Open Space Preservation Fund and the Virginia Aquarium & Marine Science Center Foundation forged a unique public-private partnership which funded the process that began with a Request for Proposals (RFP) in April 2010. The international master planning firm of EDSA, Ft. Lauderdale, Florida, was contracted to work with the plan’s Organizing, Executive, Leadership and Steering Committees and the community in the adoption of this exciting plan by fall 2011. This committee approach is unique because they are “living” committees that are coordinated for the master planning effort, but propose to continue their work through the Plan’s 20-year implementation.