Branding isn’t just for big corporations and sports teams. Cities around the country are recognizing the importance of branding – or rebranding – in order to instill community pride among their residents, promote business development or tourism, and serve as the symbol of a community’s values and strengths. At the same time, city officials have learned that branding goes beyond simply refreshing a city logo or coming up with a catchy tagline. Community branding can be rife with pitfalls if not done correctly. This case study will help you avoid the “epic fails” of community branding, and provide strategies to carry your brand out into the community and beyond.