ICMA’s 104th Annual Conference, September 23-26, 2018, in Baltimore, Maryland, kicks off officially with the return of bestselling author and popular ICMA keynoter Daniel Pink. Pink last joined us back in 2013, when he discussed the new ways in which leaders persuade, influence, and motivate others.

This year, Pink will enlighten us with a plenary presentation based on his new book, When: The Scientific Secrets of Perfect Timing. According to Pink, while everyone knows that timing is everything, we don’t know much about timing itself and we often assume that it is an art. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.

In When, Pink shows that timing is really a science, and he unlocks the scientific secrets to good timing to help you flourish at work, school, and home. Drawing on research from psychology, biology, and economics, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating narrative with stories, practical takeaways, and compelling insights into how we can live richer, more engaged lives. Watch this interview with Pink and then Face the Nation Moderator John Dickerson.

When: The Scientific Secrets of Perfect Timing has already captured wide audiences throughout the United States, making the bestseller lists of The New York Times, The Wall Street Journal, The Washington Post, USA Today, and Publishers Weekly.

In addition to When, Pink is the author of six provocative books, including the long-running New York Times bestseller, A Whole New Mind: Why Right Brainers Will Rule the World, and the number one New York Times bestsellers Drive: The Surprising Truth About What Motivates Us, and To Sell is Human: The Surprising Truth About Moving Others. His books have won multiple awards and have been translated into 37 languages.

Pink was host and co-executive producer of Crowd Control, a television series about human behavior on the National Geographic Channel. He also appears frequently on NPR’s Hidden Brain, the PBS NewsHour, and other TV and radio networks in the United States and abroad. He has been a contributing editor at Fast Company and Wired, as well as a business columnist for The Sunday Telegraph. His articles and essays have appeared in The New York Times, Harvard Business Review, The New Republic, Slate, and other publications. In 2007, he was a Japan Society Media fellow in Tokyo, where he studied the country’s massive comic industry.