On March 1-4 Chicago, Illinois hosted the 2009 National Main Streets Conference.
The author explains that companies benefit from branding and that municipalities can benefit too if they adopt the private sector branding techniques...
A municipality’s land-use regulations, including floor-area ratio limits, minimum lot-size requirements, restrictions on accessory dwelling units
Focusing on community-based entrepreneurship is a change from the traditional economic development approach of wooing manufacturers and industries into a city.