ANNOUNCEMENT OF EMPLOYMENT OPPORTUNITY
Public Engagement Manager
City Management

Hiring Range: $83,923.67 to $104,904.58
FLSA Status: Exempt
Pay Grade: 117
Full Pay Range: $83,923.67 to $125,885.50
Deadline to Apply: 08/01/2025

Benefits Summary
Major Benefits for Full-Time Regular Employees:
• A diverse range of complimentary mental health and wellness services is available, including an Employee Assistance Program, a free subscription to Calm, and health coaching
• Paid time off up to 20 days in first year of employment
• 10 paid holidays and 1 floating holiday per year
• Free employee only coverage for medical, dental, vision, short-term disability, and life insurance
• Free family coverage for select medical and dental plans
• Pension and long-term disability through Arizona State Retirement System, click here for more details
• Supplemental benefits such as deferred compensation plans and additional life insurance

Position Summary:
Under the direction of the City Manager, this position has full responsibility for the City's public information and engagement efforts; develops, leads, and champions a comprehensive strategic community engagement plan that builds public awareness of City initiatives, programs, services, policies, and events; coordinates communications across departments; prepares, disseminates and makes available clear, accurate, and timely public information materials; acts as the City's initial point of contact for all media relations; advises staff on messaging and public interactions; and continues to build the City's brand.

Essential Duties:
The Public Engagement Manager is responsible for supporting the organization's communication and engagement efforts by developing and executing communication strategies, creating and managing content for various platforms, organizing outreach efforts, and managing the City brand across all platforms.
Through strategic communications, engagement and marketing plans, this position will manage the initiation, execution, and budget monitoring for creative or content creation campaigns that advance City goals. This role usually involves knowledge of digital marketing software, tools, and methods with a focus on content and SEO.
This position will be tasked with building and maintaining a brand identity and online presence. This may involve developing physical and digital content strategies, managing a content team or consultants, growing a community of stakeholders and engaged residents, and tracking that community's growth, among other duties as assigned.

• Content Creation and Management: Developing engaging content for websites, social media, email marketing, newsletters, and other platforms.
• Strategic Communication: Assisting with the development and implementation of overall communication strategies.
• Media Relations: Creates press releases, media outreach, and media monitoring. Acting as Public Information Officer (PIO) as needed.
• Social Media Management: Managing social media accounts, creating content, engaging with followers, and tracking analytics.
• Website Content Management: Working with the City IT department to maintain and update the organization's website, ensuring it reflects the latest information and branding.
• Email Marketing: Creating and managing email campaigns to reach specific audiences.
• Event Support: Assisting with the planning and promotion of events, including event marketing and communication.
• Brand Management: Supporting the organization's brand, ensuring consistency in messaging and visual identity throughout all media.
• Reporting and Analytics: Monitoring communication performance, analyzing data, and providing reports to improve strategies.
• Cross-functional Collaboration: Working with other teams to ensure alignment on communication efforts.

Qualifications:
Education and/or Experience:
Bachelor's degree in communications, journalism, marketing, public relations, English or related field. A minimum of two (2) years' experience or in a similar role, preferably in a local government setting.
Excellent written and verbal communication skills. Highly computer literate and advanced knowledge of software programs such as Canva, Adobe, Microsoft Office, Etc. Proficiency with popular content management systems. Experience with social media management.
Licensing, Certification, and Other Requirements:
Must have a valid Arizona driver's license by the time of hire. Must be able to work occasional non-traditional working hours and weekends.

Employee Core Beliefs
City of Prescott employees should seek to uphold the City's core beliefs throughout their day-to-day business and with every customer they come in contact with, both internal and external. Our core beliefs are: Act with Integrity, Work as a Team, Have Personal Commitment and Loyalty, Solve Problems, Take Pride In Excellent Results, High Level of Productivity and Being Nice.

Knowledge, Skill and Abilities:
• Knowledge of federal, state and City laws, regulations, policies and procedures related to gathering and disseminating public information
• Knowledge of marketing principles and public relations techniques
• Knowledge of advertising methods, journalism, business and entertainment writing styles
• Knowledge of effective use of specialty contractual services (Technology, Graphic Design, Videography), to leverage communications efforts
• Knowledge of effective project management techniques
• Knowledge of marketing and sales techniques for success in the tourism industry.
• Database management
• Knowledge of business protocol regarding meetings, and professional representation of the City to all contacts.
• Skill in using desktop publishing software and related technology
• Skill in promoting, organizing, and coordinating public relations for the purposes of City management
• Skill in establishing and maintaining effective working relationships with elected officials, department heads, employees, media representatives, professional groups and the general public
• Skill in photography with the intent to record key City projects
• Skill in appropriately responding to inquiries and complaints from citizens, employees and the media
• Skill in excellent customer service, communication, and presentations.
• Skill and proficiency in data tracking, reporting and analysis.
• Skill in communicating with stakeholders and constituents including clients, vendors, co-workers and City department contacts.
• Skill in organization, prioritizing and flexibility in changing project focus when required.
• Ability to analyze, develop and conduct research and surveys
• Ability to exercise considerable judgment and discretion, be self-motivated and possess the ability to work independently
• Ability to develop professionally targeted promotional material such as brochures, presentations and materials utilizing computer software; Word, Excel, PowerPoint, Desktop Publishing, Internet navigation, databases, social media platforms and related programs
• Ability to work independently, exercising initiative, judgment and common sense to complete job responsibilities professionally.
• Ability to make sound decisions and shift strategies based on market trends, seasons and information gathered from multiple sources.
• Ability to travel for trade shows, sales and media missions, industry conferences, area and state committee meetings, and other meetings as required.
• Ability to work occasional non-traditional hours and weekends.
• Ability to perform mathematical calculations.

Physical Demands And Working Conditions:
• Clearly, concisely and effectively communicate in person and over the telephone
• Moving, lifting and setting up of large displays, and printed materials.
• Effectively and safely perform required duties and to safely operate required equipment and City vehicle as needed.
Successful candidate will receive a post-offer, pre-employment background screening to include:
• Drug screening
• Motor vehicle records check
• Criminal background screening

When advised, reasonable accommodations will be made in order for an "otherwise qualified applicant" with a disability to participate in any phase of the selection process. In accordance with A.R.S. 23 - 493, this position has been identified as "Safety Sensitive". The City of Prescott is an Equal Employment Opportunity employer.