If you’re unfamiliar with the term, being an Influencer may sound like a daunting task. Lucky for you, it doesn’t take more than being a regular user of social media – no more than you would normally. The only difference? Now you have a secret mission.
Being an ICMA Social Media Influencer doesn’t mean turning your personal accounts into a promotional channel for ICMA. It does, however, mean that you’ll be identifying yourself as a brand advocate for the organization. While some of our current followers share articles or blog posts that they think are interesting, our Influencers will be frequently searching for the next best piece of ICMA content to share with their followers.
How do Influencers help ICMA?
While many of our Members are brand advocates in their own rights – through coaching, mentoring, or contributing to the ICMA Fund – the Social Media Influencer is a brand advocate of a different kind.
Use your Personal Social Media to Help Share ICMA Content
You will be leveraging your followers to help our content reach a broader audience without having them follow any of the ICMA accounts. As much as we would like, we can’t participate in all the conversations about the issues our members care about. That’s where you come in. Influencers allow ICMA to participate in those conversations that we may not have been a part of, or would like to be.
Use ICMA Share Buttons
Whenever you find something that you’d be interested in sharing, just click on one of these buttons and write your message! By clicking on these buttons, you’ll have the link auto-populate your social media post. Add your perspective, and share!
Uncomfortable Sharing Posts on Social Media?
Don’t worry. Our Social Media Influencer Checklist is just for you.
How does ICMA help you?
One of the coolest things about being an ICMA Social Media Influencer is that your followers, friends, colleagues, and associates will know that you are proud to be a part the leading association of local government professionals dedicated to creating and supporting thriving communities throughout the world. By becoming a brand advocate, you will embody the elements of ICMA’s brand, without having to limit or restrain your personal voice.
ICMA might Share your Posts!
Becoming a brand advocate increases your exposure to ICMA as well. We will be looking to share posts from our Influencer accounts, and with a growing audience on Facebook, LinkedIn, Twitter, and Instagram, you’ll be exposing your personal social media account to thousands of like-minded individuals!
Taking Your Influence to the Next Level
Up to this point, this guide has provided information necessary to be an ICMA Social Media Influencer with ease. For those who want to take their social media influence and interaction to the next level- keep reading.
Register to be a Topic Expert
If you are passionate about a specific set of topics, you can also register to be a Topic Expert. By doing this, you will not only be helping ICMA promote its content and spread its influence, you’ll also be assuming the role of our proxy in certain social media settings.
Engage in Conversation
There are thousands of conversations occurring on social media every day. As a Topic Expert, you will be encouraged to engage in conversation about a particular topic. Whether it be following a certain hashtag, or building a following on a particular subject, you will truly embody an ICMA advocate on certain topics.
In addition, you will also be informed on certain initiatives that ICMA will be focusing on in the future. By promoting these pieces in tandem with ICMA’s channels, you will assist us in giving a wide and fast reach on things that are both important to you, your fellow members, and to the organization.
ICMA’s Social Media Influencers should feel comfortable bringing ideas to the table. Whether it be a unique opinion on an impactful article, or foresight on emerging topics- we want to hear your thoughts on it.