In our rapidly changing world, the importance of having an established brand has extended far beyond the purview of the private sector. As they compete with one another for such assets as retail investment and a talented workforce, local governments must continually seek new ways to stand out from the crowd.

In this webinar, you'll join a panel of speakers from both the public sector and academia as they discuss the unique role of branding in a local government context and the best practices for success. Topics will include:

• A breakdown of the essential elements of branding.
• How your government's brand drives economic development.
• Strategies for crafting a consistent message.

ICMA Practice Areas: [8] Policy Facilitation and Implementation; [14] Communication and Information Sharing