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“Richfield Sweet Streets®: Better Roads, Better Richfield” is an outreach/marketing campaign used to spread the word and build support for road reconstruction projects within the City of Richfield, MN. Sweet Streets® also includes innovative financing of the projects, in lieu of using special assessments against benefitting property owners. The projects include a 5-year mill and overlay program for all residential streets, as well as major reconstruction of the main thoroughfares of the city, which includes additional pedestrian/bike design elements.