There are 10 primary process steps that utilities need to engage in to prepare a long-term communication strategy that builds support for rate approvals. The value of the tool depends upon the robustness of the inputs. Working together with a range of internal departments, and spending the time to write, review (by the group), and then update each block will make the rounds of communication more effective. Each block depends upon inputs from the other blocks, making this an iterative rather than step-wise process.