The town of Chapel Hill, North Carolina is host to a large university and a hub for arts, music, and sports. Recently the university decided to create a new campus on an undeveloped plot of about 1,000 acres two miles north of its overflowing main campus. The new campus would be dedicated to research and public-private partnerships and would be called Carolina North. With a master plan that required 50 years to complete, it was clear that the different interested parties would need assurances from one another. The town required assurances that the new campus would allow the community to maintain its lifestyle and would not conflict with the community’s vision of their home. For its part, the university needed the town’s assurances in order to plan for a campus that would take years to complete. The town and university managed to focus on shared interests and maintained open communications, resulting in a final agreement that was negotiated and signed in June 2009. The challenging process resulted in a better relationship between the town and university, better public communications, and transferrable lessons in public communications and negotiations.