Organizational renewal and employee engagement was the intent of the City Manager when he introduced the concept of a Culture of Service. Seeking full engagement, creativity and innovation, he invited employees to help create the future by focusing on Service to Self, Service to Coworkers and Service to Community. By providing strong support at the top and opportunities for entrepreneurism at all levels, the City of Durham is transforming its culture. Although this case study describes progress of a program recognized in 2010 with an Outstanding Achievement in Local Government award, the three initiatives below: Culture of Service Values Certification Program, Departmental Strategy Teams and Durham United for Habitat were all implemented during the past two years. The Culture of Service is visualized as a triangle with three points of service, embedded in our core values [see attachment]. At the top of the pyramid is Service to Self.