Creating New Revenue Sources for Museums and Parks and Recreation Departments

The Virginia Aquarium and Marine Science Center (Aquarium), originally built in 1986, was experiencing stagnant attendance and low revenue numbers.

Jan 1, 2016

The Virginia Aquarium and Marine Science Center (Aquarium), originally built in 1986, was experiencing stagnant attendance and low revenue numbers. As a result, the Aquarium created a recreational/outdoor educational component to its existing facility in order increase attendance and revenue, and add an outdoor educational element. In May 2014, the Aquarium opened North America's largest ropes/zip line course.

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