Decisions made by city and community leadership often dictate success or failure for the future of a city. With a struggling national economy and our city projected to triple in population within 50 years, Round Rock needed more than just a strategic plan. Round Rock embarked on a two-year collective journey to develop a 50-year vision to be the “City of Choice.”

The City Council adopted Game On, 2060 - Strategic Plan for the City of Round Rock in April 2009. The plan includes a strategic direction, strategies based on seven customer “experiences” and strategic initiatives in four theme areas: Economic Progress, Places & Spaces, Safety & Security and High Performance Government. The plan also includes a section on execution: incorporating our Values & Leadership Philosophy and looking at organizational culture.

City staff from department directors and supervisors all the way to field employees and front-line employees had considerable input in the plan. The City also engaged the City Council throughout the process and hosted an Economic Development Summit with 100-plus attendees from target business clusters. This strategic plan is like no other plan the city had adopted. Even more so, the implementation of the plan would involve every employee working for the City of Round Rock, with further involvement from citizens, neighborhood leaders, community leaders and other stakeholders.