Phoenix Sky Harbor International Airport (PHX) is known as “America’s Friendliest Airport” and each day, PHX strives to go above and beyond in providing helpful, personal service to more than 100,000 airport visitors.  In 2008, a survey of 5,000 airport visitors showed that an overwhelming 94 percent felt Sky Harbor is "very friendly" with 92 percent of those stating it was America's friendliest airport. Sky Harbor may be branded as America’s Friendliest, but the culture and operation goes well beyond a marketing slogan to live up to the high standard of being America’s Friendliest Airport.