Orange County provided many services, but feared that many residents were unaware of the great variety of services offered.  It found a way to inform residents of these services through a local newspaper looking to expand its readership.  By partnering with the paper, the county was able to run one ad per week for 52 weeks.  Each ad informed residents of the various services available.  The county saved money through the partnership, and the newspaper expanded its audience.  Further, both county and newspaper received numerous praises through social media, with many residents surprised at all of the services the county offered.

This case study was nominated for ICMA's Annual Awards Program.