ICMA's In-Service Training Award is presented to the administrator or administrators who have developed and implemented highly effective in-service training programs for local government employees. The award was established in memory of Clarence E. Ridley, a pioneer in the field of local government management. In 2001, ICMA presented the award to James L. Westbrook, Jr., city manager of Asheville, North Carolina. This article discusses how Mr. Westbrook formed a task force to reinvent the professional development process in Asheville; the program was charged with developing a way to systematically provide organizational training and staff development for city employees. Learn more about ICMA's Annual Awards program.