The Partnership for a Healthier America (PHA) has teamed up with Blue Cross Blue Shield Association (BCBSA) to offer cities and towns across the country funding to implement a new initiative to fight childhood obesity in their neighborhoods.

A total of 10 winning localities will receive $50,000 to support technical assistance and design/creation of Play Streets – a program that closes roads to traffic and opens them to the community to bring physical activity back into the lives of children.

Winning communities will be chosen based on their ongoing commitment to increasing physical activity among kids, health education, and community development.

Proposals must be received by 12 p.m. (noon) Eastern Time on August 29, 2012, to be eligible.