When competitions yield cost savings and lessons can be learned from the process that can be applied to other similar service areas, an optimization may be conducted...

That is something you should  ask yourself when thinking about how your local government is using social media. While watching an informative webinar “Social Media in Government,” that I encourage you all to watch, I learned a few key lessons about what social media can do for local governments:

One of the major effects of the recession was that local governments were forced to reevaluate their size while ensuring that they would still be able to provide all the necessary services. Finding the right size of local government for your community is a delicate, difficult, and highly individualized task. There is no one-size-fits-all-solution; only you know your community’s needs.