The “New Normal” is an opportunity to confront your assumptions, beliefs and views of local government that you have learned and adopted.

One of the best ways to launch a successful Social Media program is to ensure that the program aligns with your organization’s overall mission and strategic objectives. Having the SM team review a management tool such as a balanced scorecard or six sigma initiative is a critical success factor. I have seen many organizations lack this alignment, and this in turn leads to inadequate ROI and a pullback from using SM applications.

Strategic planning is an important investment for any organization. Great plans that never get implemented are remembered as BAD experiences. The implementation process requires the same careful thought and organizational focus as the development of the strategic plan itself. Organizations that pay attention to the details, make the time and resource commitment, provide the right level of oversight and manage the change are the ones that see their plans become reality.

A community that has experienced 4080% growth in the last decade has no shortage of projects, priorities and work to be completed to serve the needs of over 45,000 new residents.