Because of its diversity [of ethnic groups], Seaside, California, has sometimes been referred to as ‘Little Chicago,’” wrote Donald Thomas Clark in his 1991 book, Monterey County Place Names, A Geographical Dictionary. That was also written about Seaside in the 1930s, but it still holds true today. Seaside is a quintessentially diverse city fighting for a new image. Thanks to creative new strategies by City Manager Ray Corpuz and Seaside’s city councilmembers, it is achieving that image.