Because social media is of growing interest for local governments as they search for new and better ways to promote transparency, enhance engagement, and foster collaboration, ICMA and Blackboard Connect have collaborated to develop the Playbook: Social Media and Local Government.

The playbook provides tips, strategies, examples, and best practices to help you use social media to communicate with constituents efficiently and effectively. This ICMA member resource will help you to better understand

• Social media do’s and don’ts
• How local governments can benefit from using social media
• How to develop a successful social media strategy
• Best practices and innovative uses in government practice today.

This how-to guide is a free resource for all ICMA members. Nonmembers can purchase it from the ICMA bookstore.