The author explains that companies benefit from branding and that municipalities can benefit too if they adopt the private sector branding techniques...

<p>The Rio Rancho Police Department has teamed up with <a href="http://www.CrimeReports.com">CrimeReports.com</a&gt; to provide maps that show where incidents in the city have occurred.<br>

The purpose of this article is to outline strategies and tactics for “fiscal first aid”— stabilizing the financial condition in preparation for more in-depth rehabilitation.