The City of Hickory, North Carolina is a place for doers and makers seeking a well-rounded community, a bridge between Asheville and Charlotte at the foot of the Blue Ridge Mountains along I-40 where a collective spirit of craftsmanship strengthens any endeavor with detail, artistry and quality. Hickory. Life Well Crafted is our brand that our coworkers have taken to heart and applied in our organizational design, crafting an innovative and ever evolving health improvement incentive wellness program that has resulted in improved health and reduced costs that are easily measurable.