In Town Online is a website that combines modern technology, social media and graphic design to create a dynamic and entertaining online hub for employees to stay updated on current events. It also promotes a culture of transparency and interaction. In Town Online was originally meant to serve as a complement to the monthly newsletter, however, employees are now encouraged to get their news from the website as a centralized news source. Overall, In Town Online captures the voice of the organization by showcasing articles on employees and relevant projects as well as providing an increase in employee dialogue and transparency through the use of comment and feedback forms.