Governments are using Esri’s geographic information system (GIS) technology to improve communication with citizens. The trend began with simple apps that let people report problems like potholes. Increasingly, governments are delivering maps with information citizens can use to improve their daily lives, and citizens want to visit the apps again and again. The mapping apps are lightweight and diverse, addressing the interests of a broad range of citizens. In a sense, governments are creating a following just as they would with social media.