Life, Well Run
The Life, Well Run campaign is an integrated, national effort to
- define the role of professional local government managers.
- raise awareness about how professional managers improve the quality of life in our communities.
- attract talented young people to careers in professional local government management.
The Message
While most people are living their lives, professional local government managers run the communities where we live our lives. Civic engagement. Quality housing. Vibrant neighborhoods. Solid infrastructure. All these factors make cities, towns, and counties great places for us to live and business to thrive.
Whether it's allotment of public safety funds, balancing development with green space, or establishing free community wi-fi service, all these decisions define a community and how it feels to live there. Professional managers craft the plans and make the decisions that transform good communities into great ones.
Learn more about the campaign from former ICMA Presidents David Childs and Darnell Earley, and Executive Director Bob O'Neill.
Key Audiences
- Community leaders
- Elected policy makers and their staffs
- Reporters, business leaders, media, educators, and others
- The next generation of professional managers.
Components
- Website
- Speakers bureau
- Events
- Partnerships
- Online ads
- Print ads
- Media sponsorships
What It Will Cost
The total estimated cost of the campaign is $5 million. ICMA is committed to raising $1 million from its members and affiliated state associations and the remainder from corporations, foundations, and other private donors.