Social media helps build community, improve government transparency, and develop that connection with citizens. Plus, it’s cheap – a big bonus for cash-strapped jurisdictions. Join us for an exciting, idea-packed webconference in which you’ll get best practices and great ideas to integrate social media into your marketing plans!

Register Today

Back by Popular Demand!

Today’s marketing strategies are all about engaging the customer through social media—developing relationships and getting them involved in the conversation. This is why social media is the perfect vehicle for local governments. Social media helps build community, improve government transparency, and develop that connection with citizens. Plus, it’s cheap – a big bonus for cash-strapped jurisdictions.

Join us on December 2 for an exciting, idea-packed webconference in which you’ll get best practices and great ideas to integrate social media into your marketing plans from the cities of Miami Beach and  Tallahassee, Florida. The social media experts from these two cities will walk you through their processes
for developing a social media marketing plan, and show you solid results.

Discover:

• How to create a social media marketing strategy for specific projects
• How to measure results – what metrics are important
• How to gain supporters with a FaceBook page
• Strategies that create buzz—resulting in more media coverage and publicity you could ever buy
• Best practices, lessons learned, do’s and don’ts on using social media tools
• What to do about the opinion of “non-believers” on staff

As a marketing strategy, the reach and impact of social media can have huge potential for local governments. This is a great opportunity to show your entire staff how your local government can benefit from using social media channels. You’ll get a chance to ask the speakers questions directly during the Q/A session.

Read What Previous Attendees Said...

“I think this webconference would benefit all of my colleagues who have not yet jumped on the band wagon of social media marketing. I think hearing this stuff from outsiders would really prove that social media marketing is important. This webconference also gave great examples.” - Brandi Hansen, Communications Specialist, Charter Township of Meridian-Cable Department, Okemos, Michigan

“They provided excellent real life examples of how they used the various social media platforms.” - Ayanna Castro, Administrative Assistant III, Washington Suburban Sanitary Commission, Laurel Maryland

“Very informative. Great first-hand information from another city's perspective.” - Trina Duerksen, Communications Manager, Sandy City, Sandy, Utah

“The speakers offered real life situations for using social media and provided helpful pros and cons. I really like the idea of using [social media] for community events. Most consideration and delay will be resources with managing the site. Great ideas for consideration.” - Diane Faulkner, Assistant City Clerk, City of Independence, Independence, Missouri

“Well organized, relevant content, knowledgable speakers.”- Dennis Burnside,  Assistant City Manager,  City of Lexington, Lexington, Nebraska

“This was a good webconference to help city personnel understand the potential value and pitfalls of social media for local governments. It was very good.” - Korban Lee, Assistant CAO, Sandy City, Sandy, Utah

“I thought it was very informative and user friendly. Most of us using social media outlets are not computer ‘geeks’...so thank you!” - Lesley Copeland, Administrative Assistant III, Town of Yucca, Yucca Valley, California

Meet Your Expert Presenters...

Nannette Rodriguez, public information officer for the city of Miami Beach,Florida, has led the city’s social media efforts over the past 5 years.Nanette has overseen the city’s internal and external communications efforts since 1995, which includes media relations, publishing (print and electronic), graphic/visual design, public relations and marketing, crisis communications, and employee communications. Her team has earned national and statewide recognition for their accomplishments.

Michelle Bono is the assistant to the city manager and director of communications for the city of Tallahassee, Florida. Her communications and marketing strategies encompass citizen involvement initiatives, media relations, government access television, social media, publications and Internet services. She is best known for her innovative and citizen-focused outreach efforts on behalf of the city, and the ability to achieve  measurable results.

Register Today

Sign Up Today and Your Entire Staff Can Listen In for One Fee

The registration fee is $149 (ICMA members) or $249 (nonmembers). If you are an ICMA member, you'll need your Member ID to get the member price.

There is no limit to the number of staff from your office participating in this webconference. In the room where staff will participate, you'll need a speaker phone and a computer to view the Web component.

Only online registrations are accepted to sign up for this webconference. For assistance (such as to get your member ID), please call our customer care center at 202-289-ICMA (4262), or email us at
customerservices@icma.org.

Join the Local Government Marketing Group in The KNowledge Network

Want to network with others and share ideas online about social media marketing? Join the online group in the Knowledge Network, Local Government Marketing.  It's free to join - you don't have to be an ICMA member, but you do need to create an account in the Knowlege Network.  The group is located at this link: http://icma.org/en/icma/knowledge_network/groups/group/1145.  When you login to the Knowledge Network, look on the upper right hand menu bar (light blue), and you will see a Join This Group button. Click there. You are encouraged to post questions and answers!

On Demand Webconferences

ICMA University webconferences are available "on demand," allowing you and your staff to view the presentation at the convenience of your schedule!

Events are available to order as an On Demand event a few days after the live event. Plus, you can order other events at the same time.

Click here to see a listing of events that are available. You will need your member ID to order. (Note: The ICMA e-debit card cannot be used for purchase of an archived On Demand event, or for recordings on CD.)

How the Webconference Works

Before the event date, you'll get an e-mail reminder that includes a toll-free
number and your unique access code, and link to the Web component. This e-mail
will also include a link that you can click on to test your connection and make
sure you have the latest version of Flash player on your computer. On the day of
the webconference, your staff will listen to the webconference on speakerphone
and watch the presentation on the Internet. In the last 30 minutes, you'll get a
chance to ask questions directly to the speakers during the Q/A session.

Please note: Additional phone lines require additional access codes, which means
separate registrations for each additional access code you need.

Cancellation Policy

You may cancel your registration up to 48 hours in advance of the webconference,
and transfer your registration to a future webconference without penalty. If you
do not transfer your registration, you must cancel no later than one week prior
to the webconference date to receive a full refund of your fee.

ICMA University

ICMA University is dedicated to advancing the profession of local government
management through learning and skills enhancement experiences.

This workshop/event addresses one or more of the 18 core areas that are
essential to effective local government management and can be used to achieve
ICMA credentialed manager status.