Report or Article

Putting Communities At the Center of Branding

by Don McEachern

We are bombarded daily with messages from countless sources. It is sometimes difficult to determine which message actually holds merit and should be addressed.A distinct brand can help clearly identify your community. This article contains specifics on how to take ownership of your community's brand platform and brand identity.

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Year
2006
Jurisdiction Type
Nonprofit
Population Range
N/A
Copyright
ICMA
Source
Public Management Magazine