The Web 2.0 State & Local Government Awards & Recognition Program identifies best practices and excellence in the field of Web 2.0 and civic/social networking and citizen engagement in local and state government.
Web 2.0 and civic/social media technologies are dynamic tools for informing and interacting with the public about issues impacting the community, encouraging collaboration for improved communications and service delivery, and engaging the public in government decision-making.
The dictates for government entities are clear: cut costs through greater efficiencies, not service reductions; understand and maximize the power of new technologies; and provide communication channels of choice to citizens, including new social media applications and options.
To meet the challenges and maximize the opportunities, governments must:
- Be responsive in their selection of communication channels
- Know how to deploy new technologies quickly with minimal risks
- Know how to ensure sustainability for those technologies and the processes and services they support
- Expand their knowledge of effective application models
- Foster innovative ideas to target and connect with citizens, employees, businesses and other government agencies
- Enlist and benefit from the competencies of technology partners
- Recognize the value of system flexibility to meet future transformations in technology
Web 2.0 implementation is not just a series of single initiatives; rather, it is becoming a strategic and inherent way of doing business. Government leadership will be demonstrated by those organizations that adopt and leverage the most effective business models.