ICMA | blog
Knowledge Network Community Branding Resources
January 12, 2012 |
Local government branding is an increasingly popular approach for cities and counties to highlight their unique attributes. Branding and marketing elements in an organized campaign, such as a city logo or the consistent use of colors and graphics in communications, can be a successful way to achieve several goals, like attracting new business and increasing tourism, or improving citizens’ perceptions of their local government Together with a marketing plan, branding can also help determine how a community is viewed by the rest of the world.
The Knowledge Network has received a number of questions from local government leaders looking to implement a marketing plan and brand in their communities. Below you can view their questions and the experience and expertise other leaders have shared.
The Knowledge Network also offers a number of resources to help local governments begin branding projects.
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