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Knowledge Network Community Branding Resources

Local government branding is an increasingly popular approach for cities and counties to highlight their unique attributes. Branding and marketing elements in an organized campaign, such as a city logo or the consistent use of colors and graphics in communications, can be a successful way to achieve several goals, like attracting new business and increasing tourism, or improving citizens’ perceptions of their local government Together with a marketing plan, branding can also help determine how a community is viewed by the rest of the world.

The Knowledge Network has received a number of questions from local government leaders looking to implement a marketing plan and brand in their communities. Below you can view their questions and the experience and expertise other leaders have shared.

The Knowledge Network also offers a number of resources to help local governments begin branding projects.

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