One moment...

Life, Well Run - A Public Awareness Campaign

What is Life, Well Run?

Life, Well Run is a campaign to raise awareness of and appreciation for the value professional managers bring to building effective local government and great communities. The campaign begins this spring in pilot communities, and will expand to other communnities throughout the United States in 2013.

why the campaign – why now?

There is a persistent lack of awareness of the value and role of professional local government managers.
Demographic shifts point to the need to attract new managers to the profession in the near future.
The opportunity presented by ICMA's upcoming 100th anniversary to showcase the profession.
With extraordinary challenges facing the federal and state governments, community members and government professionals can make a difference at the local level.

What Are the Campaign's Goals?

Define the role of professional local government managers.
Raise awareness about how professional managers improve the quality of life in our communities.
Attract talented young people to careers in professional local government management.

Learn more about the campaign from former ICMA Presidents David Childs and Darnell Earley, and Executive Director Bob O'Neill.

CAMPAIGN UPDATE

The San Antonio region and Chicago Crescent have been selected as pilot areas. Specific communities within those regions are being identified as sites for implementing campaign activities.
Life, Well Run activities in the pilots will begin in May.
A logo and brand standards have been developed.
Campaign messages for various audiences have been prepared and are available to all members.
A new, public-facing campaign website is under development, and will launch later this month.
Life, Well Run is looking for your stories. Do you have videos, letters, or vignettes of building communities people are proud to call home? Please send them to Amy Mayers.

WE NEED YOUR HELP

The total estimated cost of the campaign is $5 million. To date, more than $1 million has been raised.

Won’t you consider making or increasing your donation now?

A two-year commitment of $20/month, lasting through ICMA's 100th anniversary in 2014, will help the campaign expand from testing messages and activities in pilot communities to a nationwide initiative. All donations are tax deductible and count toward your Fund for Professional Management annual and cumulative giving totals.