Social media is fundamentally changing the way we receive information and communicate with each other. Major corporations and brands are rushing to leverage Facebook and Twitter as consumer marketing tools. But how should local government be using these platforms to engage with constituents?

Hosted by the City of San Antonio, join the Alliance for Innovation and its Corporate Partner, Active Network, in a discussion around how the way we communicate is changing and what it means for local government.

Workshop Outline

• The current and future state of social media
• Why is social media important for local government?
• Developing a social media strategy:
• Creating and structuring a team
• Identifying goals and metrics
• Establishing social media policy and use guidelines
• Identifying potential technologies
• Measuring ROI
• Case studies of government agencies using social media to collect and distribute key information

What You’ll Learn

• The opportunities that social media can generate for both citizens and government
• Action steps to develop a social media strategy
• Metrics to measure the success of social media efforts

Facilitator

Justin Ramers

As Director of Online Marketing at Active Network’s Media + Marketing division, Justin Ramers oversees social media initiatives for Active Network’s consumer products and online media properties, which include Active.com, CoolRunning.com, SportsPower.com, iHoops.com and Laxpower.com, among others.
Additionally, Justin has served as an industry expert at various speaking engagements including the NRPA Congress, AFI BIG Ideas Conference, the Social Media Club of Los Angeles and the Running USA Conference.

About Active Network, Government

For over 30 years, Active Network has helped our local government clients lower costs and become more efficient in day-to-day functions related to cashiering and payment management, citizen requests, website management, and recreation management. Our trusted government management software and innovative marketing services have helped cities and counties get citizens engaged, manage systems efficiently, and build stronger citizen relationships.

What: Tomorrow is Too Late: Why Government Needs Social Media

When: Wednesday, February 29, 2012 | 10:00am to 2:00pm CST (lunch served)

Where: Central Library  600 Soledad, San Antonio, TX 78205

To register contact Greg Stopka, Central Regional Director, Alliance for Innovation at gstopka@transfromgov.org or 866-778-8067