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Bay Area Cities and Counties Band Together to Stop Junk Mail

In an effort to reduce the amount of waste generated in the form of junk mail, a coalition of more than 110 Bay Area cities, counties, and businesses has launched the “Stop Junk Mail” campaign.

In an effort to reduce the amount of waste generated in the form of junk mail, a coalition of more than 110 Bay Area cities, counties, and businesses has launched the “Stop Junk Mail” campaign. This year, the campaign will be launched exclusively online in an effort to further reduce paper use. The heart of the campaign is the on-line “Stop Junk Mail Kit” at www.stopjunkmail.org. It takes less than 5 minutes and can save years of hassle and aggravation, not to mention a huge amount of wasted paper.

The kit offers residents and businesses a simple solution to reducing unsolicited mail with online forms and ready-to-send letters to organizations designed to protect consumer privacy. The kit will remove your name from junk mail clearinghouses, credit card companies, and the like. It offers options to choose to stop only some types of mail or to opt out of the whole mess.>br>

Every year about 42 billion pieces of unsolicited mail are sent to unwilling recipients in the US. This plethora of unwanted mail has immense costs. It robs our forests of over 100 million trees every year. Then it costs us $320 million annually nationwide to dispose of it all. According to San Francisco Department of the Environment’s calculations, it costs each American about 234 minutes a year to sort through the junk. Completing a Stop Junk Mail Kit takes less than 5 minutes.

“Sure you can recycle junk mail, but it’s even better to stop getting it,” declared Emily Utter, the campaign coordinator.

The Junk Mail Reduction Campaign is a project of BayROC, the Bay Area Recycling Outreach Coalition. The campaign will run for three weeks in May, 2009. Look for online ads when logging onto your computer in the Bay Area.

Junk mail facts:

•If you take the 42 billion pieces of junk mail received by Americans every year and put them end-to-end, they would circle the Earth 240 times.

•If you put them end-to-end into space, they would stretch to the Moon and back five times!

•If you assume the average piece of junk mail weighs 2 ounces (which is conservative, considering the weight of catalogs), the junk mail Americans receive every year would weigh a total of 2.6 million tons –almost 3 times the weight of the Golden Gate Bridge.

For more information and to get started with your stop junk mail kit go to www.stopjunkmail.org
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(sent by)

Malcolm Smith

Public Communications Manager

City of Redwood City, California

Email:malcolm.smith@redwoodcity.org

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