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Winthrop University and Rock Hill, SC Studying Concept of Residences for Active Adult Life-Long Learners


Spearheaded by Winthrop University and the City of Rock Hill’s, SC Economic & Urban Development Department as part of a long-standing and on-going partnership, the two entities have  undertaken a market research survey to gauge interest in a new-concept residential ‘community for active 55+ lifelong learners’ to be situated on or near the Winthrop campus.

Depending on the results of the survey being conducted this summer, history could be made as the Rock Hill / Winthrop area could become the home of the first university retirement community to be constructed since the recession began, and the first active adult community in the U.S.  to be so tightly integrated with an academic institution.

Partnering on initial market research with the University and the City is Campus Continuum based in Brookline, Mass., which for over a decade has been  consulting with college administrators and developers across the country to measure interest in 55+ campus-based communities.

Announcement of the survey launch was made by Winthrop University President Anthony J. DiGiorgio and by Stephen Turner, head of the city’s Economic & Urban Development Department.

President DiGiorgio, now in his 24th year as Winthrop’s President, emphasized that the project is in its earliest survey phase and no final decisions have been made regarding location, project size, number of units or even a name. The survey will also help determine if the units will be condos or rentals.   

"We have lots to learn from all ages,” he said. “Attracting folks to the campus with a broad range of backgrounds, education and experience will further enrich our campus community. It’s exciting to imagine how adding scores of lifelong learners to our campus will bring a new brand of enthusiasm for learning and eagerness to share their own years of real life experience and insights. It’s an inter-generational win-win.”

Rock Hill’s Stephen Turner said, “In addition to the construction and full-time jobs this will create, I think an active 55+ residential community will be an important catalyst for further development, and can pave the way as we attract other commercial and residential projects to the area.”
Gerard Badler of Campus Continuum notes, “The high degree of collaboration among the University, the City and ourselves is pioneering, exciting and very positive. If local survey results match the interest we found during scores of local interviews, and in surveys in other parts of the country, we can be enthusiastic about the prospects for Winthrop. Being based in Boston, we were delighted to see  that it was a grant from Boston philanthropist Robert Charles Winthrop, Chairman of the Peabody Education Board, that helped launch the University over 125 years ago.”

Winthrop University alumni, faculty and staff, and anyone interested in this project can take the survey at: http://www.surveysoftware.net/hostwu/Campus_Continuum.htm.  

DiGiorgio invited all interested parties to take the survey whether they receive an email or not, noting,  “Once we have a handle on the level and type of interest, we’ll have a better idea on the size and location of the development parcel, and we’ll be able to begin initial discussions with real estate developers. This is an exciting option for Winthrop at this juncture in our history.”

Founded in 1886, Winthrop is a public, coeducational, liberal arts university offering undergraduate and graduate degrees to about 6,000 students. Winthrop, committed to deepening students’ capacity to live, learn and lead for a lifetime .  In national rankings, the school is regularly listed  one of the best values in higher education.

Campus Continuum consults with colleges and developers on planning, marketing and operating 55+ active adult communities that are tightly integrated with academic host institutions.

For further information, please contact: Stephen Turner, City of Rock Hill, 803-329-7090, stephenturner@cityofrockhill.com or Rebecca Masters, Winthrop University, 803-323-2225, mastersr@winthrop.edu.

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