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Great by Choice


Best-selling author Jim Collins, a student and teacher of enduring great companies — how they grow, how they attain superior performance, and how good companies can become great companies — returns to the ICMA Annual Conference.

Collins’s presentation, “Good to Great: Not Just for the Private Sector” at ICMA’s 2006 Annual Conference in San Antonio holds the honor of being one of the highest-rated keynote sessions in the conference’s history. Six years of research later, after the worldwide bestseller Good to Great, Collins has new insights to share in a presentation based on rigorous analysis and infused with engaging stories.

Jim Collins returns with another groundbreaking work, Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, Collins and coauthor Morten Hansen ask: Why do some organizations thrive in uncertainty, even chaos, and others do not? Great by Choice distinguishes itself from Collins’ prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.

Welcome Jim Collins back to ICMA as he enumerates—in his trademark contrarian, data-driven, and uplifting style—the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

Get  the latest news by following the ICMA conference at @ICMAConference, (tweet about the conference using #ICMA12), and on Facebook; and connect with fellow attendees through the Knowledge Network Conference Group to see who’s coming, make plans to meet up, ride share, or room share. Check out the conference website for information on upcoming sessions, speakers, and more.

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